UNDP - United Nations Development Programme : Japan’s Unicharm Corp. to bring affordable hygiene products to 36 million low-income women

10/11/2012| 06:23pm US/Eastern
11 October 2012

New York/Tokyo -Japanese consumer products giant Unicharm Corp. has pledged to bring affordable diapers and sanitary products to 36 million low-income women in the Middle East/North Africa and Asian regions as part of the Business Call to Action (BCTA), a global initiative to reduce poverty and promote sustainable development through the development of inclusive business models.
Unicharm's international expansion is expected to more than triple the company's annual production of diapers and feminine napkins from 10 billion and 12 billion by the year 2020. Forty percent of Unicharm's total hygiene products are expected to be manufactured and sold to low-income consumers in the Middle East/North Africa and Asia.
As part of its localization strategy, the company will also employ an additional 8,000 underemployed women throughout Indonesia, India, Vietnam, Thailand, Saudi Arabia, and Egypt-nearly doubling its female workforce in these countries.
"Through this initiative, we will expand our reach while alleviating poverty and supporting and empowering millions of women across the Middle East/North Africa and Asia," Unicharm Corp. CEO Takahisa Takahara said. "We are delighted to contribute in this way to sustainable and inclusive development, and to further demonstrate that good business practices and good global citizenship complement each other."
By localizing production, streamlining manufacturing, and simplifying packaging, Unicharm will offer feminine napkins and diapers to low-income consumers previously unable to afford them. Access to sanitary napkins will allow women to remain active throughout their menstrual cycles.
"This is a great example of a company proactively contributing to the third Millennium Development Goal (MDG), promoting gender equality and empowering women," Sahba Sobhani, BCtA Acting Program Manager, said. "By creating hygiene products that are affordable to the poor and employing women in areas where full-time jobs are scarce, Unicharm is both expanding its business and enhancing quality of life for women in the Middle East/North Africa and Asia."
The 50-year-old company makes personal care products for the disposable diaper, feminine hygiene, and adult incontinence markets. Other divisions include health, wet tissues products, pet care, and household cleaning products, as well as food packaging, with most of its business in Asia. As of March 31, Unicharm owned 40 consolidated subsidiaries and two associated companies, with nearly 10,300 employees.
BCtA is a global initiative that encourages companies to develop innovative business models that combine commercial success and sustainable development. The United Nations Development Programme (UNDP) is one of its supporters and hosts the Secretariat of the Initiative.

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