Helen Clark was one of the weekend's inspirational speakers at the TEDx Auckland conference. Photo / Steven McNicholl
If Labour leader David Shearer wants a tip from a winner, former Prime Minister Helen Clark says her advice is always to "be yourself".
"Believe in yourself because if you don't believe in yourself in life, no one else will ever believe in you," she says.
"You have to believe you can do it. You have to express your ideas clearly. You have to build your base in the community."
She emerged from "death-zone rating" in opposition - polling as low as 2 per cent as preferred Prime Minister in a Colmar Brunton poll.
She came out of it, not by working harder - "I couldn't have worked any harder" - but working smarter, having extensive networks in her party and in the community who believed she was the person who could make a difference.
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