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UNDP - United Nations
Development Programme : Japan’s Unicharm Corp. to bring affordable
hygiene products to 36 million low-income women
10/11/2012| 06:23pm US/Eastern
11 October 2012
New York/Tokyo -Japanese consumer products giant Unicharm
Corp. has pledged to bring affordable diapers and sanitary
products to 36 million low-income women in the Middle
East/North Africa and Asian regions as part of the Business
Call to Action (BCTA), a global initiative to reduce
poverty and promote sustainable development through the
development of inclusive business models.
Unicharm's international expansion is expected to more
than triple the company's annual production of diapers and
feminine napkins from 10 billion and 12 billion by the year
2020. Forty percent of Unicharm's total hygiene products
are expected to be manufactured and sold to low-income
consumers in the Middle East/North Africa and Asia.
As part of its localization strategy, the company will also
employ an additional 8,000 underemployed women throughout
Indonesia, India, Vietnam, Thailand, Saudi Arabia, and
Egypt-nearly doubling its female workforce in these
countries.
"Through this initiative, we will expand our reach
while alleviating poverty and supporting and empowering
millions of women across the Middle East/North Africa and
Asia," Unicharm Corp. CEO Takahisa Takahara said.
"We are delighted to contribute in this way to
sustainable and inclusive development, and to further
demonstrate that good business practices and good global
citizenship complement each other."
By localizing production, streamlining manufacturing, and
simplifying packaging, Unicharm will offer feminine napkins
and diapers to low-income consumers previously unable to
afford them. Access to sanitary napkins will allow women to
remain active throughout their menstrual cycles.
"This is a great example of a company proactively
contributing to the third Millennium Development Goal
(MDG), promoting gender equality and empowering women,"
Sahba Sobhani, BCtA Acting Program Manager, said. "By
creating hygiene products that are affordable to the poor
and employing women in areas where full-time jobs are
scarce, Unicharm is both expanding its business and
enhancing quality of life for women in the Middle
East/North Africa and Asia."
The 50-year-old company makes personal care products for
the disposable diaper, feminine hygiene, and adult
incontinence markets. Other divisions include health, wet
tissues products, pet care, and household cleaning
products, as well as food packaging, with most of its
business in Asia. As of March 31, Unicharm owned 40
consolidated subsidiaries and two associated companies,
with nearly 10,300 employees.
BCtA is a global initiative that encourages companies to
develop innovative business models that combine commercial
success and sustainable development. The United Nations
Development Programme (UNDP) is one of its supporters and
hosts the Secretariat of the Initiative.
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